After surviving a near fatal heart attack, celebrity fitness trainer and best-selling author Bob Harper was prescribed Brilinta. The medication is for people who have been hospitalized due to a heart attack and is designed to reduce the chance of another one by helping prevent platelets from sticking together and forming a clot.
Production was the development and execution of 6s & 15s spots in full studio environments.
AGENCY: Patients & Purpose Omnicom
STUDIO: CLICKON Studios NY
CREATIVE DIRECTOR: Benjamin Potter
PRODUCER: Jennifer Oviedo