'WAVEMAKER' 

Anywhere Is Possible

CONTINENTAL / GT

How could Continental & General Tire access an audience segment increasingly hard to reach across traditional media channels? How could they inspire, influence and raise awareness of the importance of tire choice to consumers? How could they make the message stick and create excitement around a traditionally ‘unsexy’ product?

CLIENT: Continental / GT

STUDIO: CLICKON Studios LDN

CREATIVE DIRECTOR: Bruno Bolla

DIRECTOR: Bruno Bolla

EXECUTIVE PRODUCER: Benjamin Potter