'Tomorrow Is Overrated'
We helped Jose Cuervo re-establish itself amongst millennial drinking audiences. ‘Tomorrow Is Overrated’ consisted of story-led films and hundreds of assets that smashed engagement records and positioned Jose Cuervo at the center of cultural relevance.
CLIENT: Jose Cuervo
PARTNER: Uproxx Media Group
STUDIO: CLICKON Studios LA
CREATIVE DIRECTOR: Benjamin Potter
DIRECTORS: Benjamin Potter, Ian Cumming, Cody Ball